Free calculators
Marketing & agency calculators
Spend, conversion and what a lead is actually worth.
26 calculators
Marketing ROI
Revenue from a campaign is not the same as return.
Conversion Rate Calculator
Calculate your conversion rate and see what a small improvement is worth in extra conversions..
CTR Calculator
Calculate click-through rate from impressions and clicks, and see the clicks a better CTR would produce..
CPC Calculator
Calculate cost per click from spend and clicks, and what your budget buys at that rate..
CPM Calculator
Calculate cost per thousand impressions, and what a given budget buys in reach..
CPA Calculator
Calculate what each acquisition costs and the maximum CPA your margin can support..
Ad Spend Calculator
Work backwards from a revenue target to the ad budget it requires..
Lead Conversion Calculator
Track how leads move through your funnel and where the biggest drop-off is..
Lead Value Calculator
Work out what a single lead is worth so you can tell whether a lead source is cheap or expensive..
Email Open Rate Calculator
Calculate email open rate against delivered messages, not just sent ones..
Email CTR Calculator
Calculate email click-through rate and click-to-open rate, and what those clicks are worth..
Marketing ROI Calculator
Measure marketing return on gross profit rather than revenue, the stricter and more honest test..
Agency ROI
Whether a agency investment pays for itself, and how long it takes..
Agency ROI
Whether a agency investment pays for itself, and how long it takes..
Agency ROI
Whether a agency investment pays for itself, and how long it takes..
Agency Repair Cost
Estimate what a agency repair costs, broken into labour, parts and the call-out..
Agency Repair Cost
Estimate what a agency repair costs, broken into labour, parts and the call-out..
Agency ROI
Whether a agency investment pays for itself, and how long it takes..
Agency Repair Cost
Estimate what a agency repair costs, broken into labour, parts and the call-out..
Agency Acquisition Cost
What it costs a agency business to win one customer, and whether the first job covers it..
Agency Customer Value
What a agency customer is worth across the whole relationship, not just the first job..
Agency Conversion Rate
How many agency enquiries turn into booked work, at each step from call to job..
Agency Conversion Rate
How many agency enquiries turn into booked work, at each step from call to job..
Agency Conversion Rate
How many agency enquiries turn into booked work, at each step from call to job..
Agency ROI
Whether a agency investment pays for itself, and how long it takes..
Agency ROI
Whether a agency investment pays for itself, and how long it takes..
Beyond the numbers
Tools that produce something you can send
Invoice Generator
Build a clean, itemised invoice and print it to PDF.
Open toolEstimate Generator
Turn a scope of work into a priced estimate the customer can approve.
Open toolWork Order Generator
Write the job down before the technician leaves: what, where, who, and what they need to take with them..
Open toolOther categories
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