Free calculators

Marketing & agency calculators

Spend, conversion and what a lead is actually worth.

Guides for running the business

26 calculators

Marketing ROI

Works marketing return for a contractor, where the phone is usually the leak..

Conversion Rate Calculator

Works conversion rate, where the denominator decides what it means..

CTR Calculator

Works click-through rate, which measures interest rather than results..

CPC Calculator

Works cost per click, where the click price is set by an auction you share..

CPM Calculator

Works cost per thousand impressions, which prices reach rather than response..

CPA Calculator

Works cost per acquisition, which is the figure worth optimising..

Ad Spend Calculator

Works out what to spend, by working backwards from the customers needed..

Lead Conversion Calculator

Works lead conversion, where qualification changes the whole picture..

Lead Value Calculator

Works what a lead is worth, which sets the maximum you can pay for one..

Email Open Rate Calculator

Works open rate, which privacy features have made unreliable..

Email CTR Calculator

Works email click-through, where the denominator changes the story..

Marketing ROI Calculator

Works marketing return, where margin rather than revenue is the numerator..

Google Ads Cost

Estimates search advertising cost, where competition and intent set the price..

Facebook Ads Cost

Estimates social advertising cost, where creative fatigue drives the trend..

Lead Generation Cost

Works lead generation cost, where cost per qualified lead is the useful figure..

Agency ROI

Works return on digital marketing for a client, where the reporting basis matters..

Agency ROI

Works advertising return, where return on ad spend and return on investment differ..

Agency ROI

Works search advertising return, where the conversion definition decides it..

Agency ROI

Works social advertising return, where attribution is generous to itself..

Agency Acquisition Cost

Works what an agency client costs to win, where proposal time dominates..

Agency Customer Value

Works agency client value, where retention is the entire business model..

Agency Conversion Rate

Measures an agency's own funnel, where the proposal stage is expensive..

Agency Conversion Rate

Works website conversion, where traffic quality explains most changes..

Agency Conversion Rate

Works email conversion, where the action rather than the click is the measure..

Agency ROI

Works email marketing return, where the list is the asset..

Agency ROI

Works return on search optimisation, where the horizon is long and the attribution is hard..

Beyond the numbers

Tools that produce something you can send

Invoice Generator

Build a clean, itemised invoice and print it to PDF.

Open tool

Estimate Generator

Turn a scope of work into a priced estimate the customer can approve.

Open tool

Work Order Generator

Write the job down before the technician leaves: what, where, who, and what they need to take with them..

Open tool

Other categories

Keep looking

The calculators show the gap. We close it.

A free business audit reviews your website, visibility, lead capture, follow-up and systems, then reports what is actually limiting growth.

Get a Free Business Audit All free tools