Review and reputation tools
Google Review Link Generator
Turn your Google Place ID into a link that opens the review box directly, with the stars already waiting.
Free, no signup. Everything runs in your browser and nothing is sent to us or stored.
Details
Your links
How it works
Google exposes a URL that opens the review box directly with the star rating ready, rather than dropping the customer on your listing to find it themselves. The link is built from your Place ID, a stable identifier for the listing. Removing those intermediate steps matters because every tap between the request and the review box loses a share of the people who intended to leave one.
What to get right
- Using the write-review link rather than the listing link.
- Having the correct Place ID for the right listing.
- Where the link is placed, since it has to arrive when goodwill is highest.
- Whether the customer is on a phone already signed in to Google.
Where this goes wrong
How you use the link matters more than the link. Asking only the customers you expect to be positive, which is review gating, and offering anything of value in exchange for a review are both treated as deceptive practices by the FTC, and its rules on reviews and endorsements were tightened recently. Ask everyone the same way and do not condition the ask on the likely rating. Test the link on a phone before sending it to anyone, because a Place ID for the wrong listing sends reviews to the wrong business.
Before you print it
- Test the link on a phone before you send it to a customer.
- Ask every customer the same way rather than screening for positives.
- Do not offer incentives in exchange for a review.
- Confirm the Place ID is for the listing you actually want reviewed.
Where the rules come from
Questions
About this tool
Where do I find my Place ID?
Use Google's own Place ID Finder, linked on this page. Search for your business exactly as it appears on Maps and the ID appears in the marker. It is a long string starting with ChIJ, not your business name or your Maps URL.
Why not just send people my Maps listing?
Because a listing drops them on your profile, where they have to find the review button themselves. Most people do not. The direct link opens the review box with the star rating ready, which measurably increases how many reviews you actually get.
Is it against Google's rules to ask for reviews?
Asking is allowed. What is not allowed is offering anything in exchange, asking only customers you expect to be happy, or filtering people out based on what they might say. Review gating breaches Google's policy and can cost you the reviews you already have.
Does the link work for customers not signed in?
They will be asked to sign in to a Google account before they can leave a review. That is Google's requirement, not something the link can skip.
When doing it once is not enough
Review Automation
The link and the code are the simple bit. Asking every customer at the right moment, and following up the ones who meant to and forgot, is where the reviews actually come from.
See how Review Automation worksWhat this tool does not do
This builds the link from the Place ID you paste in. It cannot look your business up for you, it does not track who clicks, and it cannot tell you whether the ID belongs to the right listing, so testing the link yourself is the only confirmation.
Keep going
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