Review and reputation tools
Review Response Generator
Answer a review without staring at the box, including the one-star one you do not want to touch.
Free, no signup. Everything runs in your browser and nothing is sent to us or stored.
Your details
Your messages
How the wording works
A review response is written for the people reading it later rather than for the reviewer. That changes what a good reply looks like: brief, specific enough to show it was read, and free of argument. On a positive review the job is to acknowledge it without a template. On a negative one it is to show a prospective customer that a complaint gets a calm, human answer and a route to resolution, which is a different objective from winning the exchange.
What to get right
- Writing for future readers rather than the reviewer.
- Responding to the specifics rather than posting a template.
- Moving the detail off the public thread and into a conversation.
- Responding at all, since an unanswered pattern of complaints reads badly.
Where this goes wrong
Do not put customer details in a public reply. Confirming an address, a diagnosis, what was paid or anything else about the job is a privacy problem and it looks defensive, which is the opposite of what a reader takes from it. Offer a direct route and move it off the thread. The other error is arguing: a reply that disputes the facts invites a longer exchange that every future customer will read, and the business almost never comes out ahead. Nothing here should be treated as legal advice, and a review alleging something serious is worth a lawyer's view before you reply at all.
Before you send it
- Keep customer details out of a public reply.
- Respond to the specifics so it does not read as a template.
- Offer a direct route and continue it privately.
- Take advice before replying to anything alleging something serious.
Where the rules come from
Questions
About this tool
Should I respond to positive reviews too?
Yes, briefly. Responses show prospective customers that someone is paying attention, and a short specific reply reads better than a long generic one. Two lines is plenty.
How do I answer a review that is unfair?
Publicly, calmly, and without relitigating it. The reply is not aimed at the reviewer, who has already made their mind up. It is aimed at the next person reading, who is deciding whether you seem reasonable.
Should I ask them to take the review down?
Not in the public reply. It makes you look more interested in your rating than the problem. Fix the issue first, and if they choose to update it themselves, that carries far more weight.
Can I get a fake review removed?
You can report it to Google if it breaches their policy, for example if it is not from a real customer or contains abuse. Removal is not guaranteed and it can be slow, so responding well in the meantime matters.
When doing it once is not enough
Review Automation
Writing the message is the easy part. Sending it within a minute, every time, at two in the morning, without anyone remembering to, is the part that needs a system.
See how Review Automation worksWhat this tool does not do
This drafts the reply. It does not post it, and it does not know the facts of the job, which matters most on the negative ones where a wrong detail in public is worse than a slow response.
Keep going
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