Be the first contractor to respond
Lead Follow-Up
Every form, ad and marketplace lead worked until it answers
What it improves
Web forms, Google LSA, Angi and Facebook leads get a reply in under a minute, then a follow-up sequence until they respond.
Model it with the Lead Response ROI Calculator.
The problem
What it looks like without this
Most contractor leads arrive while you are on a roof or under a house. By the time you call back that evening, someone else has already been out for a quote.
How it works
Four steps, no new habits
- All lead sources pipe into one place: forms, ads, marketplaces, calls.
- First contact goes out in under a minute, day or night.
- If they don't reply, a sequence follows up over the next several days.
- Hot replies are pushed to whoever is dispatching, immediately.
Included
What you get
- Sub-minute first response on every lead source
- Multi-step text and email follow-up
- Automatic stop as soon as a human replies
- Source tracking so you know which channel actually pays
- Unresponsive leads recycled into a later reactivation campaign
Trades
Where it matters most
HVAC
Replacement estimates followed up automatically until the homeowner decides.
Plumbing
Large estimates chased on a schedule instead of being forgotten.
Roofing
Insurance-claim quotes followed up over weeks, not abandoned after one call.
Electrical
Multi-touch follow-up on the quotes that take weeks to close.
Customer reviews
What lead follow-up customers say
Real customers, surnames shortened. Their words, not ours.
We're finally following up with every lead.
Before using this system, some inquiries would get buried when things got busy. Now every new lead gets a timely follow-up, and we're seeing more people actually respond.
It keeps leads from going cold.
The automated follow-up has made a big difference for us. People who didn't respond the first time often reply after the second or third message.
Our team saves hours every week.
We used to manually text and email leads throughout the day. Now the system handles the initial follow-up automatically, and our team can focus on the conversations that actually need attention.
We're converting more inquiries into appointments.
A lot of leads need more than one touch before they're ready to book. The follow-up system keeps us in front of them without our staff having to remember every single conversation.
The consistency is what makes it valuable.
Our follow-up used to depend on how busy we were. Now every lead gets the same fast, professional response no matter what's happening in the office.
We recovered leads we would have forgotten about.
Some customers don't respond right away, and those leads used to disappear. Now the system keeps checking in and brings some of them back into the conversation.
It feels like having an extra person on the sales team.
The system keeps conversations moving, sends follow-ups, and makes sure leads aren't ignored. It's been extremely helpful during busy weeks.
Fast follow-up has improved our response rate.
People expect businesses to respond quickly. Since setting this up, leads hear from us almost immediately and we've noticed more conversations starting from those first messages.
No more spreadsheets full of forgotten leads.
We used to track follow-ups manually and it was easy for someone to get missed. Now the process is automatic and much easier to manage.
This has helped us stay in touch without being pushy.
The messages feel natural and are spaced out properly. Leads get reminders, but it doesn't feel like we're constantly chasing them.
Perfect for leads that aren't ready to buy immediately.
Some customers take a few days before making a decision. The automated follow-up keeps our business top of mind until they're ready to move forward.
We're getting more value from the leads we already have.
Instead of spending more on advertising, we're doing a better job following up with the people who already contacted us. That alone has made the system worthwhile.
Questions
Before you ask
Does this replace my office staff?
No. It covers the moments nobody is free: after hours, during a rush, when every line is busy. The instant your team picks up the conversation, the automation steps aside.
Do I need to change phone systems or CRM?
In most cases no. We connect to the number and the software you already run. If your setup genuinely cannot support it, we say so during the audit rather than after you have signed.
How long does setup take?
A single solution is typically live within one to two weeks, most of which is configuring your job types, service area and rules rather than technical work.
What happens if it gets something wrong?
Every conversation is logged with a full transcript, and anything outside the rules we agree is escalated to a human rather than guessed at. You see exactly what was said.
See what lead follow-up would recover for you
The free audit puts real numbers against this, how many enquiries you currently lose, and what closing the gap is worth against your own average job value.