Lead recovery & response
Lead Response ROI Calculator
Speed to first response is the cheapest lever most contractors have. Put your own numbers against it and see what the improvement is worth.
Result
The close-rate improvement is your estimate, not a claim from us. We deliberately do not bake in an industry uplift figure. Put in a number you would actually defend, and the output stays honest.
See lead follow-upQuestions
About this calculator
Why don't you fill in the improved close rate for me?
Because any number we picked would be marketing, not maths. The honest version is that you set the assumption and can see exactly how sensitive the result is to it.
How do I measure my current response time?
Take twenty recent leads and record the gap between when they arrived and when a human actually made contact. Use the median, not the average, one fast reply hides ten slow ones.
Does this include the leads that never get contacted at all?
Not directly. If a share of your leads are never worked, the gain is larger than this shows. The missed-call calculator covers that side.
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Please keep the attribution line. It is the only thing we ask in return.
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Sub-minute replies on every lead source, day or night, with follow-up until they answer.