Home services
The complete digital system for a home-service business
An HVAC or plumbing company does not need "SEO" or "a CRM". It needs to be found when someone's heating fails, to be the one who answers, and to still have the job on the schedule a week later. That takes marketing, a website, a CRM and automation working as one thing.
Why this sector is different
The decision window is minutes, not weeks. A homeowner with water coming through a ceiling calls three companies and books whoever picks up. Every part of the system either shortens that gap or widens it.
The customer journey
Eight stages, from search to review
This is the whole path a job takes. Most companies have three or four of these covered and lose work at the gaps between them.
Be found
Local SEO, Google Business Profile and paid search for the towns you actually cover.
Be chosen
A site that loads fast, proves you are real, and makes calling or booking obvious.
Capture the enquiry
Calls, forms and marketplace leads landing in one place instead of four.
Answer immediately
Missed-call text-back and after-hours cover, because urgent callers do not leave voicemails.
Book the job
Real availability by crew and job type, without three rounds of phone tag.
Chase the quote
Follow-up sequences that keep estimates alive until the customer actually decides.
Earn the review
Requests that fire on job completion, routing unhappy customers to you first.
Know the numbers
One report tying spend to booked work, so the next decision is not a guess.
By trade
Where the timing differs
The stages are the same. What changes is urgency, ticket size and how seasonal the demand is.
HVAC
Be found when the heating fails, answer before the competition, and keep replacement quotes moving: website, local search, ads, CRM and automation working together.
- The first 40°C day generates a week of calls in six hours, and most of them ring out.
- Replacement quotes over $8,000 go quiet and never get chased.
Plumbing
Emergency work is won on visibility and response. From ranking for the search to answering at 11pm to chasing the repipe quote, the whole path matters.
- Emergency callers do not leave voicemails. They call the next plumber.
- Drain and water-heater leads arrive while every tech is already on a job.
Roofing
A hailstorm generates six months of demand in a week. Capturing it takes ad capacity, a site that converts, and follow-up that survives an insurance claim cycle.
- Storm demand arrives in a burst your office simply cannot answer.
- Inspection requests come in faster than anyone can schedule them.
Electrical
Panel upgrades, EV chargers and service calls have long decision cycles. Being found, quoting well and following up properly matters more than raw speed.
- Service calls and project quotes compete for the same office attention.
- Panel and EV-charger quotes need several touches before a decision.
Free tools
Run your own numbers
No sign-up, no email wall. The maths runs in your browser.
Missed Call Revenue Calculator
How much revenue could your business be losing from unanswered calls? Enter your own numbers.
Open calculatorContractor Markup Calculator
Apply the right markup to a job so overhead is covered and the margin you wanted actually survives..
Open calculatorContractor Break-Even Calculator
The number every owner should know off the top of their head: how much work the month needs before anything is profit..
Open calculatorQuestions
What owners usually ask
Do we have to do all of this at once?
No, and we would advise against it. There is almost always one stage leaking more than the rest, and fixing that first funds the next piece. The audit exists to identify which stage that is.
We already have a website and a CRM. Is this still relevant?
Often more so. The most common finding in our audits is not missing tools. It is tools that were never connected, so leads arrive somewhere nobody is watching.
Why home services specifically?
Because the economics are unusually unforgiving: high intent, short decision windows, and a customer who simply calls the next name on the list. A delay that a B2B business absorbs costs a contractor the job outright.
Do you work outside these four trades?
Yes. Landscaping, pest control, restoration, garage doors and appliance repair share the same shape. These four are simply where we have the most depth today.
Find the stage that is costing you most
The audit walks the whole journey above against your actual business and reports which stage is leaking, what it is worth, and what to fix first.