Business assessments
Speed-to-Lead Scorecard
Score how your business handles a new enquiry today, and see what the gap between that and best practice is worth in a year.
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Answer honestly
Your score
How the score works
Each answer carries points, the points total a hundred, and the score is simply their sum, so the weighting is visible rather than hidden in a model. The value of the gap is then derived transparently: missing points translate into a capped share of enquiries treated as recoverable, those convert at the close rate you entered, and the result is multiplied by your own average job value. Every step is shown so the figure can be disagreed with.
What moves the score
- Response time to a new enquiry, which carries the most weight.
- Whether anyone answers outside working hours.
- Whether an enquiry can be made without phoning.
- Your own enquiry volume, close rate and job value, which scale the gap.
Where this goes wrong
Answer it for what actually happens rather than what is supposed to happen. The common pattern is a business scoring itself on its intention, which produces a comfortable score and no useful information; checking the phone records for how many calls went unanswered last month usually tells a different story. The dollar figure also assumes missing points translate proportionally into recoverable enquiries, which is a simplification: real recovery is always partial, which is why the share is capped and labelled as an illustration.
Before you act on it
- Answer for what happens, not for the policy.
- Check actual response times from records before answering.
- Treat the dollar figure as an illustration of scale, not a forecast.
- Start with the lowest-scoring answer rather than the easiest to fix.
Questions
About this tool
How is the score calculated?
It is a weighted sum, nothing more. Each answer carries the points shown beside it, they add up to 100, and the bands are fixed thresholds. There is no model and no dataset behind it. The weights reflect which failures cost the most in practice, and you can disagree with them.
Where does the dollar figure come from?
From your own three numbers. It takes the enquiries you say you get, the share of the score you are missing, and treats a proportion of that as recoverable work at your average job value and close rate. The full arithmetic is shown with the result so you can check it.
Is the dollar figure a prediction?
No. It is an illustration of what the gap is worth if the missing points were fully closed and the recovered enquiries converted at your current rate. Real recovery is always partial. Treat it as an order of magnitude, not a forecast.
Why does response time matter so much?
Because home-services customers contact several firms and generally book the first one who responds properly. The advantage decays in minutes, not days, which is why a fast imperfect reply beats a slow polished one.
When doing it once is not enough
Free Business Audit
Knowing the score is useful. Closing the gap means changing what happens when the phone rings, which is what the audit is for.
See how Free Business Audit worksWhat this tool does not do
The score is a weighted sum with the weights shown beside each answer, not a model and not a benchmark against other businesses. The dollar figure illustrates the gap using the numbers you entered and the stated cap; it is an illustration, not a prediction.
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