Roofing
Storm-season demand, captured and converted
A hailstorm generates six months of demand in a week. Capturing it takes ad capacity, a site that converts, and follow-up that survives an insurance claim cycle.
Timing is the whole game
The whole year can turn on two storm weeks. Capacity to answer is the constraint, not demand.
Where the money leaks
How roofing companies lose jobs
None of these are marketing problems. Every one is a response problem.
Storm demand arrives in a burst your office simply cannot answer.
Inspection requests come in faster than anyone can schedule them.
High-ticket quotes go cold while the homeowner talks to insurance.
Canvassed and referred leads never get logged anywhere.
The complete system
What a roofing business usually needs
Not a menu to choose from. This is the order these normally get built, each one making the next worth more.
Where we start
The parts that usually move first
In the order that tends to pay back fastest for this trade.
Missed Call Recovery
Storm-week overflow captured instead of lost to the next truck on the street.
Lead Follow-Up
Insurance-claim quotes followed up over weeks, not abandoned after one call.
Appointment Booking
Inspections booked by neighbourhood to cut windshield time.
Review Automation
Reviews collected while the new roof is still the best thing on the block.
Free tools
Roofing calculators
Free, no sign-up, and the maths runs in your browser.
Roofing Job Profit Calculator
See what a roofing job leaves after crew labour, material, disposal and the overhead it consumed..
Open calculatorContractor Markup & Margin Calculator
Converts between markup and margin, which is where contractors most often lose money..
Open calculatorEstimate Close Rate Calculator
Measures the close rate on estimates, where each miss cost a site visit..
Open calculatorSee what your roofing phone line is costing you
We review your call handling, forms and follow-up, then report exactly where jobs are being lost, with your numbers, not a generic template.