Review and reputation tools
Review Request Message Generator
Ask for the review at the moment it is most likely to happen, in words that do not feel like begging.
Free, no signup. Everything runs in your browser and nothing is sent to us or stored.
Your details
Your messages
How the wording works
Review requests succeed on timing far more than on wording. The moment a job is finished and the customer is pleased is when the request is most likely to be acted on, and that window closes within a day or two. The wording's job is only to make it easy: name the person who did the work, say what you are asking for, and give one link. Anything that reads as a template reduces the response.
What to get right
- How soon after the job the request arrives.
- Naming the technician who actually did the work.
- A single direct link rather than instructions.
- Asking once, since repeated asking costs more than it gains.
Where this goes wrong
Asking only the customers you expect to be happy is review gating, and the FTC treats it as a deceptive practice; so is offering a discount, entry to a draw or anything else of value in exchange for a review. Ask every customer the same way, and if you offer anything at all it cannot be conditioned on the review being positive. Writing the review for the customer, or having staff post reviews, falls under the same rules and carries real penalties. The commercial advice and the compliance advice point the same way here: ask everyone, plainly, once.
Before you send it
- Send it within a day or two of finishing the work.
- Ask every customer, not only the ones you expect to be positive.
- Offer nothing of value in exchange for a review.
- Name the technician and include one direct link.
Where the rules come from
Questions
About this tool
When should the request go out?
The same day, while the relief of a working system is still fresh. Beyond about 48 hours the response rate falls sharply, because the problem you solved has stopped being on their mind.
Is it alright to ask only the happy customers?
No. Screening people by expected sentiment, or asking how satisfied they are before deciding whether to send the link, is review gating and it breaches Google's policy. Ask everyone. One of the templates here checks whether the work is holding up, which is a legitimate service question, not a filter.
What if someone leaves a bad review anyway?
Answer it plainly and publicly. A business with only five-star reviews reads as suspicious; a business that responds well to a bad one reads as trustworthy. The response writer on this site is for exactly that.
Should I offer a discount for reviewing?
No. Incentivised reviews breach Google's policy regardless of whether you ask for a positive one, and the penalty falls on your listing.
When doing it once is not enough
Review Automation
Writing the message is the easy part. Sending it within a minute, every time, at two in the morning, without anyone remembering to, is the part that needs a system.
See how Review Automation worksWhat this tool does not do
This writes the ask. It does not know when a job finished, send anything, or notice whether a review appeared, which is why the timing that makes a request work still depends on somebody doing it at the right moment.
Keep going
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Open toolWant this to happen without you doing it
This tool does the job once. BDEVY builds the system that does it every time, for every customer, without anyone remembering to.