Marketing & agency
Marketing ROI Calculator
Measure marketing return on gross profit rather than revenue, the stricter and more honest test.
Result
Attribution is the weak link. Revenue credited to a campaign often would have arrived anyway through brand or referral, so treat attributed revenue as an upper bound.
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About this calculator
Should I measure on revenue or profit?
Profit. A campaign returning four times its spend in revenue at a 20% margin is losing money once the work is delivered.
What is the fastest way to improve marketing ROI?
Raise close rate on the leads you already buy. It costs nothing extra per lead, whereas more spend raises cost proportionally.
The formula
ROI = (gross profit − total marketing cost) ÷ total marketing cost × 100
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Please keep the attribution line. It is the only thing we ask in return.
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