Marketing & agency
Lead Value Calculator
Work out what a single lead is worth so you can tell whether a lead source is cheap or expensive.
Result
The one-third target is a working rule that leaves room for overhead and profit after acquisition. It is a guide, not an accounting rule.
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About this calculator
Why include repeat work?
Because judging a lead on its first invoice badly undervalues home services. A customer won on a $180 drain clear may be worth thousands over a decade.
Should every lead source have the same target?
No. Emergency search leads convert far better than directory leads, so they justify a higher cost per lead. Calculate the value separately per source.
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