Marketing & agency
Click-Through Rate (CTR) Calculator
Calculate click-through rate from impressions and clicks, and see the clicks a better CTR would produce.
Result
More clicks are only better if they convert. A high CTR from a vague headline that attracts the wrong people raises cost without raising booked jobs.
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About this calculator
Does CTR affect what I pay per click?
On Google Ads, yes. CTR is a major input to Quality Score, and a higher Quality Score lowers your cost per click for the same position.
What raises CTR on service ads?
Specificity. Naming the town, the trade and the availability ('emergency plumber, Springfield, 24/7') beats generic copy consistently.
The formula
CTR = clicks ÷ impressions × 100
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Open calculatorBetter numbers start before the ad platform
Most businesses lose more to a slow site and slower follow-up than to bad targeting. The free audit shows you which is costing you most.