Marketing & agency
Cost Per Mille (CPM) Calculator
Calculate cost per thousand impressions, and what a given budget buys in reach.
Result
Impressions are not attention. For local service businesses, impression-based buying is usually worse value than intent-based search unless you are building brand recognition in a defined area.
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About this calculator
Is CPM or CPC better for a contractor?
CPC almost always, because you only pay when someone acts. CPM makes sense for local brand awareness where you want repeated exposure in a small geography.
What is a reasonable CPM?
It varies hugely by platform and targeting. Narrow local targeting raises CPM because the audience pool is small. Compare against your own past campaigns rather than published averages.
The formula
CPM = spend ÷ impressions × 1,000
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Most businesses lose more to a slow site and slower follow-up than to bad targeting. The free audit shows you which is costing you most.