Marketing & agency
Cost Per Click (CPC) Calculator
Calculate cost per click from spend and clicks, and what your budget buys at that rate.
Result
Cost per click matters far less than cost per booked job. A cheap click that never converts is more expensive than an expensive one that does.
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About this calculator
Why is my CPC so high in the trades?
Emergency service keywords are among the most competitive in local search because every click is a high-intent, high-value job. That is also why they are usually still worth buying.
How do I lower cost per click?
Improve ad relevance and landing page experience, add negative keywords to cut wasted clicks, and schedule ads for the hours you can actually answer the phone.
The formula
CPC = ad spend ÷ clicks
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Most businesses lose more to a slow site and slower follow-up than to bad targeting. The free audit shows you which is costing you most.