Marketing & agency
Email Click-Through Rate Calculator
Calculate email click-through rate and click-to-open rate, and what those clicks are worth.
Result
Click-to-open is the more useful measure of whether the message worked, because it isolates content quality from subject-line and deliverability performance.
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About this calculator
What is the difference between CTR and click-to-open?
CTR divides clicks by everyone who received the email; click-to-open divides by those who opened it. The first measures the whole campaign, the second measures whether the content earned the click.
What kind of email works for home services?
Seasonal maintenance reminders and reactivation of past customers consistently outperform general newsletters, because they arrive with a reason to act.
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