Marketing & agency
Conversion Rate Calculator
Calculate your conversion rate and see what a small improvement is worth in extra conversions.
Result
Conversion rate is only meaningful against a defined conversion. A form submission and a booked job are very different events. Measure the one that actually produces revenue.
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About this calculator
What is a good conversion rate for a contractor site?
It depends entirely on traffic quality. A site ranking for 'emergency plumber near me' converts far better than one ranking for 'how to fix a tap'. Compare against your own previous months, not an industry average.
Should I optimise conversion rate or traffic?
Conversion rate first. It is cheaper. Doubling conversion doubles leads at no extra ad cost, whereas doubling traffic doubles the bill.
The formula
conversion rate = conversions ÷ visitors × 100
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