Marketing & agency
Lead Conversion Rate Calculator
Track how leads move through your funnel and where the biggest drop-off is.
Result
The value of uncontacted leads assumes they would have converted at the same rate as contacted ones. In practice uncontacted leads skew slightly worse, but never to zero, which is the point.
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About this calculator
Which stage should I fix first?
Almost always the contact rate. Leads that never get a response convert at zero, and fixing that requires no sales skill, just a system that responds.
What if my quote-to-win rate is low?
That is a pricing, positioning or follow-up problem rather than a lead problem. Check how many quotes get a second touch before blaming price.
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