Marketing & agency
Email Open Rate Calculator
Calculate email open rate against delivered messages, not just sent ones.
Result
Open tracking has become unreliable since Apple Mail Privacy Protection began pre-loading images, which inflates opens. Treat open rate as a rough trend indicator and judge campaigns on clicks and bookings.
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About this calculator
Why is my open rate suddenly higher?
Privacy features that pre-fetch images register as opens even when nobody read the message. This inflates the metric across the whole industry, which is why click rate is now the more honest measure.
What causes a high bounce rate?
Old lists, typos captured at point of sale, and addresses of people who have left a company. Anything above 2% is worth cleaning before it damages your sending reputation.
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Open calculatorBetter numbers start before the ad platform
Most businesses lose more to a slow site and slower follow-up than to bad targeting. The free audit shows you which is costing you most.