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Medical Practice New Patient Conversion Calculator

How many enquiries become attending patients, and where the drop-off happens.

Your numbers

$

Result

Enquiry to attending patient 43.33%
Enquiries answered 78.89%
Answered to booked 67.61%
Booked to attended 81.25%
Attended to returning 66.67%
Value lost to drop-off $41,820
43.33% of enquiries become attending patients. 78.89% get answered, 67.61% of those book and 81.25% attend. The enquiries that fell away were worth $41,820 in first year value.

Practice administration arithmetic, not clinical or billing advice. Payer contracts, coding rules and the regulations governing patient communication and cancellation policies all vary and change. Nothing here bears on clinical decisions or on how any individual patient should be cared for. Unanswered enquiries are usually the largest single loss and the cheapest to fix, because they are a staffing and telephony problem rather than a clinical or marketing one.

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Questions

About this calculator

Which stage usually loses most?

Answering. Practices routinely discover that a quarter of enquiries never reach a person, and no amount of marketing fixes a phone nobody picks up.

Why track the return visit?

Because a patient who attends once and does not return has cost acquisition effort and produced almost no value. Retention is where the economics of a practice actually sit.

The formula

each rate = that stage divided by the stage before it

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Estimating is the easy part

The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.