Professional services
Medical Practice New Patient Conversion Calculator
How many enquiries become attending patients, and where the drop-off happens.
Result
Practice administration arithmetic, not clinical or billing advice. Payer contracts, coding rules and the regulations governing patient communication and cancellation policies all vary and change. Nothing here bears on clinical decisions or on how any individual patient should be cared for. Unanswered enquiries are usually the largest single loss and the cheapest to fix, because they are a staffing and telephony problem rather than a clinical or marketing one.
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About this calculator
Which stage usually loses most?
Answering. Practices routinely discover that a quarter of enquiries never reach a person, and no amount of marketing fixes a phone nobody picks up.
Why track the return visit?
Because a patient who attends once and does not return has cost acquisition effort and produced almost no value. Retention is where the economics of a practice actually sit.
The formula
each rate = that stage divided by the stage before it
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