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HVAC

HVAC Markup Calculator

Price an HVAC job with separate markups on equipment, parts and labour.

Your numbers

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Result

Total price $6,272
Gross profit $2,108
Gross margin 33.61%
Total cost $4,164
This job prices at $6,272 against $4,164 of cost, $2,108 of gross profit at a 33.61% margin.

Equipment usually carries a lower markup than parts because the dollar value is large and customers can price-check it online. Parts and labour are where margin is actually made.

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Questions

About this calculator

What markup should HVAC equipment carry?

Lower than parts, typically, because the ticket is large and comparison-shoppable. The overall job margin matters more than any single line's markup.

Should I show equipment cost separately?

Most successful contractors quote a single installed price. Itemising equipment invites the customer to shop the box and treat your expertise as free.

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Estimating is the easy part

The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.