Salon, spa & fitness

Salon Conversion Rate Calculator

How many salon enquiries turn into booked work, at each step from call to job.

Result

Enquiry to job 33.0%

Answered 82.0%

Answered to booked 67.1%

Booked to won 60.0%

Value of what fell through $6,164

33.0% of enquiries become jobs. The biggest drop is worth finding: 82.0% get answered, 67.1% of those book, 60.0% of those buy. The ones that fell through were worth $6,164.

Splitting the funnel matters because the fix differs at each step. A poor answer rate is a staffing problem, a poor booking rate is a scripting problem, and a poor win rate is usually a price or trust problem.

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Questions

About this calculator

Which step should I work on first?

The one losing the most people, which is almost always earlier than owners expect. Unanswered calls cost more than lost quotes in most small contractors.

What is a good overall rate?

Compare against your own last quarter. Cross-company figures are unusable because everyone counts an enquiry differently.

The formula

each step = that step / the step before it; overall = jobs / enquiries

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<p>Calculator by <a href="https://bdevy.com/tools/salon-conversion-rate-calculator">BDEVY</a></p>

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Estimating is the easy part

The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.

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