Real estate & rental
Real Estate Agent Sales Goal Calculator
How many transactions, appointments and conversations an income goal actually requires.
Result
The transaction count is the easy part; the contact count is what the goal really costs. Conversion rates are personal and should come from your own records rather than an industry figure, because they vary by lead source more than by agent.
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About this calculator
Why work back to weekly contacts?
Because a yearly transaction target is not actionable and a weekly conversation target is. It converts an outcome you cannot control into an activity you can.
What if I do not know my conversion rates?
Track them for a quarter. Until then, the transaction count is still useful and the activity numbers are a guess.
The formula
transactions = (income goal + expenses) / net per transaction, then worked back through the conversion rates
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Estimating is the easy part
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