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Real estate & rental

Real Estate Agent Sales Goal Calculator

How many transactions, appointments and conversations an income goal actually requires.

Your numbers

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Result

Transactions needed 17
Gross commission needed $134,000
Net per transaction $8,085
Appointments needed 57
Contacts needed per year 473
Contacts per week 10
You need 17 transactions at $8,085 net each. That means 57 appointments and about 10 conversations a week, which is the number that actually controls the outcome.

The transaction count is the easy part; the contact count is what the goal really costs. Conversion rates are personal and should come from your own records rather than an industry figure, because they vary by lead source more than by agent.

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Questions

About this calculator

Why work back to weekly contacts?

Because a yearly transaction target is not actionable and a weekly conversation target is. It converts an outcome you cannot control into an activity you can.

What if I do not know my conversion rates?

Track them for a quarter. Until then, the transaction count is still useful and the activity numbers are a guess.

The formula

transactions = (income goal + expenses) / net per transaction, then worked back through the conversion rates

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Estimating is the easy part

The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.