Salon, spa & fitness
Gym Revenue Calculator
Projects gym revenue, where membership is only part of it.
Result
Service lines rarely carry the same margin. Splitting them is the only way to see which part of the business is paying for the rest, which is frequently not the part that looks busiest.
Get a Free Business AuditHow the calculation works
Membership revenue from the member base and fee mix, plus ancillary revenue from personal training, classes, retail and guest access, giving monthly and annual totals. Ancillary revenue is frequently the margin in a gym, because membership covers the facility while the extras carry the profit.
What moves the number
- Member base and the mix of membership types.
- Personal training and class revenue.
- Retail and ancillary sales.
- Churn against joins.
Where this one goes wrong
A gym competing on membership price has to make its margin on ancillary revenue, which means the training and class offering is not a side business but the actual one, and a facility that sells memberships and nothing else is in a difficult position. Track ancillary revenue per member. Membership mix also matters more than the count, since a base weighted toward discounted or promotional rates produces less revenue at the same headcount.
Before you quote
- Track ancillary revenue per member separately.
- Watch membership mix as well as member count.
- Project the retained base rather than gross joins.
Questions
About this calculator
Where does gym profit come from?
Frequently from ancillary revenue rather than membership, since membership covers the facility and training, classes and retail carry the margin. A gym competing on membership price and selling nothing else is in a difficult position.
Does membership mix matter?
As much as the count. A base weighted toward discounted or promotional rates produces less revenue at the same headcount, and a gym tracking only member numbers can see growth while revenue is flat or falling.
How should revenue per member be read?
Split into membership and ancillary, because the two behave differently and are improved by different things. Total revenue per member rising because ancillary is growing is a healthier signal than the same rise from a price increase.
The formula
revenue = appointments x average value; gross profit = revenue x margin
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How to use this calculator
- Appointments per month. Enter your own figure; the page starts at 28.
- Average value ($). Enter your own figure; the page starts at $92.
- Gross margin on this work (%). Enter your own figure; the page starts at 52%.
- Share of total revenue (%). Used to show what the whole business turns over.
The result updates as you type, so you can try a figure, see what it does to service revenue per month, and change it back. Nothing you enter is sent anywhere or saved.
A worked example
These are the figures the calculator opens with. Every number in the results column below is produced by the same calculation the page runs, so you can follow it through before putting your own figures in.
What goes in
| Input | Value |
|---|---|
| Appointments per month | 28 |
| Average value | $92 |
| Gross margin on this work | 52% |
| Share of total revenue | 40% |
What comes out
| Result | Value |
|---|---|
| Service revenue per month main result | $2,576 |
| Per year | $30,912 |
| Gross profit per year | $16,074 |
| Implied total business revenue | $77,280 |
The repair line brings in $30,912 a year and earns $16,074 of gross profit on it.
How sensitive the answer is
Holding everything else steady and changing only average value, this is what happens to service revenue per month. It is worth knowing which of your inputs the answer actually hinges on, and which barely move it.
| Average value ($) | Service revenue per month |
|---|---|
| $46 | $1,288 |
| $69 | $1,932 |
| $92 example above | $2,576 |
| $138 | $3,864 |
| $184 | $5,152 |
Every other input is held at the example value while this one changes, which is not how a real job behaves. Treat it as a guide to which number matters most, not as five separate quotes.
What each figure means
- Appointments per month
- A number, between 0 and 10000, starting at 28.
- Average value ($)
- A money amount, starting at $92.
- Gross margin on this work (%)
- A percentage, between 0 and 95, starting at 52%.
- Share of total revenue (%)
- Used to show what the whole business turns over.
What the results tell you
| Result | What it is |
|---|---|
| Service revenue per month | The headline result. A money figure. |
| Per year | A money figure. |
| Gross profit per year | A money figure. |
| Implied total business revenue | A money figure. |
Estimating is the easy part
The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.