Salon, spa & fitness
Gym Lead Value Calculator
What one salon enquiry is worth, and therefore the most you can sensibly pay for one.
Result
This is gross profit, not revenue, and it counts the whole relationship rather than the first job. It assumes the repeat work is real for your business, which is worth checking against your own records before spending against it.
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About this calculator
Why not spend the full lead value?
Because gross profit still has to pay for overhead. Spending all of it on acquisition means growing turnover while the bank balance falls.
My leads are not all the same.
They are not. Run this separately for the channels that behave differently, because an emergency call and a form fill from a price comparison site are worth very different amounts.
The formula
lead value = close rate x first job profit x (1 + repeat jobs)
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Estimating is the easy part
The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.