Salon, spa & fitness
Fitness Studio Revenue Calculator
Projects studio revenue, where places sold rather than classes run is the measure.
Result
Service lines rarely carry the same margin. Splitting them is the only way to see which part of the business is paying for the rest, which is frequently not the part that looks busiest.
Get a Free Business AuditHow the calculation works
Classes per week times average attendance times revenue per place, giving monthly and annual figures. Projecting from places sold rather than from classes offered keeps the projection honest, since adding classes does not add revenue unless the attendance exists to fill them.
What moves the number
- Classes per week and average attendance.
- Revenue per place, which differs by pricing option.
- Room capacity, which caps a popular class.
- Seasonality and time-slot demand.
Where this one goes wrong
A popular class capped by room capacity is unmet demand, and that is the clearest growth signal a studio gets: repeating the class in another slot captures it, where adding an unrelated class does not. Watch which classes fill. Revenue per place also differs substantially between a drop-in, a pack and an unlimited member, so a projection using one average figure across a mixed base will be wrong.
Before you quote
- Project from places sold, not classes offered.
- Identify capped classes as a growth signal.
- Use revenue per place by pricing option, not blended.
Questions
About this calculator
How does a studio know where to grow?
By watching which classes hit room capacity, since that is unmet demand. Repeating a capped class in another slot captures it, where adding an unrelated class to the schedule generally does not.
Can one revenue per place figure be used?
Not across a mixed base, since a drop-in, a class pack and an unlimited member produce very different revenue per place. A projection using a single average will be wrong, and the direction depends on the mix.
Why project from places rather than classes?
Because adding classes does not add revenue unless the attendance exists to fill them. Projecting from classes offered implies revenue that only appears if demand follows, which is the assumption worth testing rather than embedding.
The formula
revenue = appointments x average value; gross profit = revenue x margin
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How to use this calculator
- Appointments per month. Enter your own figure; the page starts at 28.
- Average value ($). Enter your own figure; the page starts at $92.
- Gross margin on this work (%). Enter your own figure; the page starts at 52%.
- Share of total revenue (%). Used to show what the whole business turns over.
The result updates as you type, so you can try a figure, see what it does to service revenue per month, and change it back. Nothing you enter is sent anywhere or saved.
A worked example
These are the figures the calculator opens with. Every number in the results column below is produced by the same calculation the page runs, so you can follow it through before putting your own figures in.
What goes in
| Input | Value |
|---|---|
| Appointments per month | 28 |
| Average value | $92 |
| Gross margin on this work | 52% |
| Share of total revenue | 40% |
What comes out
| Result | Value |
|---|---|
| Service revenue per month main result | $2,576 |
| Per year | $30,912 |
| Gross profit per year | $16,074 |
| Implied total business revenue | $77,280 |
The repair line brings in $30,912 a year and earns $16,074 of gross profit on it.
How sensitive the answer is
Holding everything else steady and changing only average value, this is what happens to service revenue per month. It is worth knowing which of your inputs the answer actually hinges on, and which barely move it.
| Average value ($) | Service revenue per month |
|---|---|
| $46 | $1,288 |
| $69 | $1,932 |
| $92 example above | $2,576 |
| $138 | $3,864 |
| $184 | $5,152 |
Every other input is held at the example value while this one changes, which is not how a real job behaves. Treat it as a guide to which number matters most, not as five separate quotes.
What each figure means
- Appointments per month
- A number, between 0 and 10000, starting at 28.
- Average value ($)
- A money amount, starting at $92.
- Gross margin on this work (%)
- A percentage, between 0 and 95, starting at 52%.
- Share of total revenue (%)
- Used to show what the whole business turns over.
What the results tell you
| Result | What it is |
|---|---|
| Service revenue per month | The headline result. A money figure. |
| Per year | A money figure. |
| Gross profit per year | A money figure. |
| Implied total business revenue | A money figure. |
Estimating is the easy part
The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.