Cleaning & janitorial
Cleaning Close Rate Calculator
Measure what share of cleaning enquiries become customers.
Result
A close rate is only comparable against your own history. It moves with how you count a quote, with the mix of work and with how quickly you follow up, so the trend matters more than the number.
Get a Free Business AuditWhat moves the number
- Response speed, since cleaning enquiries often go to several companies.
- Whether a quote was given on the call or after a visit.
- Availability, because a customer needing a start date you cannot meet goes elsewhere.
Where this one goes wrong
Losing enquiries to availability rather than price and recording them as price losses. If you cannot start for six weeks, that is a capacity problem being misdiagnosed as a pricing one.
Questions
About this calculator
Why do cleaning enquiries convert quickly or not at all?
Because customers usually decide in a single sitting, contacting several companies at once. Slow response loses the enquiry before price is even discussed.
Should I quote on the phone?
For straightforward maintenance cleaning, a range often works and keeps the momentum. For deep or end of tenancy work it is worth seeing the property first.
What should be recorded on a loss?
Price, availability or scope. They are different problems and availability is the one most often mislabelled as price.
The formula
close rate = jobs won / quotes given
Put this calculator on your site
Free to embed. Paste this where you want it to appear. It stays up to date automatically because it loads from BDEVY.
Please keep the attribution line. It is the only thing we ask in return.
How to use this calculator
- Quotes given per month. Enter your own figure; the page starts at 60.
- Jobs won. Enter your own figure; the page starts at 24.
- Average job value ($). Enter your own figure; the page starts at $195.
- Improvement to test (%). Enter your own figure; the page starts at 5%.
The result updates as you type, so you can try a figure, see what it does to close rate, and change it back. Nothing you enter is sent anywhere or saved.
A worked example
These are the figures the calculator opens with. Every number in the results column below is produced by the same calculation the page runs, so you can follow it through before putting your own figures in.
What goes in
| Input | Value |
|---|---|
| Quotes given per month | 60 |
| Jobs won | 24 |
| Average job value | $195 |
| Improvement to test | 5% |
What comes out
| Result | Value |
|---|---|
| Close rate main result | 40.0% |
| Revenue from quotes won | $4,680 |
| Revenue at the higher rate | $5,265 |
| Extra revenue per month | $585 |
| Value sitting in lost quotes | $7,020 |
You close 40.0% of quotes. Lifting that by 5 points is worth $585 a month, and there is $7,020 a month sitting in quotes you did not win.
How sensitive the answer is
Holding everything else steady and changing only average job value, this is what happens to close rate. It is worth knowing which of your inputs the answer actually hinges on, and which barely move it.
| Average job value ($) | Close rate |
|---|---|
| $98 | 40.0% |
| $146 | 40.0% |
| $195 example above | 40.0% |
| $293 | 40.0% |
| $390 | 40.0% |
Every other input is held at the example value while this one changes, which is not how a real job behaves. Treat it as a guide to which number matters most, not as five separate quotes.
What each figure means
- Quotes given per month
- A number, between 0 and 5000, starting at 60.
- Jobs won
- A number, between 0 and 5000, starting at 24.
- Average job value ($)
- A money amount, starting at $195.
- Improvement to test (%)
- A percentage, between 0 and 60, starting at 5%.
What the results tell you
| Result | What it is |
|---|---|
| Close rate | The headline result. A percentage. |
| Revenue from quotes won | A money figure. |
| Revenue at the higher rate | A money figure. |
| Extra revenue per month | A money figure. |
| Value sitting in lost quotes | A money figure. |
Time is the variable that bites
Pricing that works out on paper fails when the job takes longer than quoted. First cleans, heavily soiled sites and access problems all run over, so it is worth pricing the first visit separately from the recurring one.
Estimating is the easy part
The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.