Cleaning & janitorial
Cleaning Annual Revenue Calculator
Project annual revenue from the recurring base, growth and expected churn.
Result
Service lines rarely carry the same margin. Splitting them is the only way to see which part of the business is paying for the rest, which is frequently not the part that looks busiest.
Get a Free Business AuditWhat moves the number
- Recurring base at the start of the year.
- Net growth after churn rather than gross new customers.
- One-off and seasonal work across the year.
Where this one goes wrong
Projecting from gross new customers. A business adding customers at the same rate it loses them is standing still while feeling busy, and only the net figure reveals it.
Questions
About this calculator
How should churn be modelled?
As a monthly percentage of the recurring base, taken from your own history. It compounds across a year and it is the single largest determinant of where you finish.
What drives annual growth?
Net customer addition and cleaner capacity together. Either one alone will cap the year.
Should one-off work be forecast?
Separately and conservatively. It is genuinely unpredictable and building a plan on it makes the plan fragile.
The formula
revenue = jobs x average value; gross profit = revenue x margin
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How to use this calculator
- Repair jobs per month. Enter your own figure; the page starts at 28.
- Average value ($). Enter your own figure; the page starts at $195.
- Gross margin on this work (%). Enter your own figure; the page starts at 42%.
- Share of total revenue (%). Used to show what the whole business turns over.
The result updates as you type, so you can try a figure, see what it does to repair revenue per month, and change it back. Nothing you enter is sent anywhere or saved.
A worked example
These are the figures the calculator opens with. Every number in the results column below is produced by the same calculation the page runs, so you can follow it through before putting your own figures in.
What goes in
| Input | Value |
|---|---|
| Repair jobs per month | 28 |
| Average value | $195 |
| Gross margin on this work | 42% |
| Share of total revenue | 40% |
What comes out
| Result | Value |
|---|---|
| Repair revenue per month main result | $5,460 |
| Per year | $65,520 |
| Gross profit per year | $27,518 |
| Implied total business revenue | $163,800 |
The repair line brings in $65,520 a year and earns $27,518 of gross profit on it.
How sensitive the answer is
Holding everything else steady and changing only average value, this is what happens to repair revenue per month. It is worth knowing which of your inputs the answer actually hinges on, and which barely move it.
| Average value ($) | Repair revenue per month |
|---|---|
| $98 | $2,744 |
| $146 | $4,088 |
| $195 example above | $5,460 |
| $293 | $8,204 |
| $390 | $10,920 |
Every other input is held at the example value while this one changes, which is not how a real job behaves. Treat it as a guide to which number matters most, not as five separate quotes.
What each figure means
- Repair jobs per month
- A number, between 0 and 10000, starting at 28.
- Average value ($)
- A money amount, starting at $195.
- Gross margin on this work (%)
- A percentage, between 0 and 95, starting at 42%.
- Share of total revenue (%)
- Used to show what the whole business turns over.
What the results tell you
| Result | What it is |
|---|---|
| Repair revenue per month | The headline result. A money figure. |
| Per year | A money figure. |
| Gross profit per year | A money figure. |
| Implied total business revenue | A money figure. |
Time is the variable that bites
Pricing that works out on paper fails when the job takes longer than quoted. First cleans, heavily soiled sites and access problems all run over, so it is worth pricing the first visit separately from the recurring one.
Estimating is the easy part
The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.