Trade
Every trade: running the business side
Applies across home services, whatever the trade.
187 posts
How Much Should a Contractor Spend on Marketing?
A practical guide to how much should a contractor spend on marketing, with clear steps, checks, and operating advice for home service owners.
Google Business Profile for Contractors: What Actually Moves the Needle
A practical guide to google business profile for contractors, with clear steps, checks, and operating advice for home service marketing leads.
How to Get More Google Reviews Without Breaking the Rules
A practical guide to how to get more google reviews without breaking the rules, with clear steps, checks, and operating advice for home service owners.
Are Lead Generation Services Worth It for Contractors?
A practical guide to are lead generation services worth it for contractors, with clear steps, checks, and operating advice for home service owners.
How to Track Where Your Leads Actually Come From
A practical guide to how to track where your leads actually come from, with clear steps, checks, and operating advice for home service owners.
Seasonal Demand: How to Fill the Quiet Months
A practical guide to seasonal demand for home service owners: how to connect spend and response activity to booked, profitable work.
Should Contractors Advertise on Facebook?
A practical guide to should contractors advertise on facebook, with clear steps, checks, and operating advice for home service marketing leads.
How to Follow Up on Estimates Without Being a Pest
A practical guide to how to follow up on estimates without being a pest, with clear steps, checks, and operating advice for home service owners.
Why Customers Choose a More Expensive Contractor
A practical guide to why customers choose a more expensive contractor, with clear steps, checks, and operating advice for home service owners.
How to Handle the Price Objection on a Doorstep
A practical guide to how to handle the price objection on a doorstep, with clear steps, checks, and operating advice for home service owners.
What Is a Good Close Rate for a Contractor?
A practical guide to what is a good close rate for a contractor, with clear steps, checks, and operating advice for home service owners.
Markup vs Margin for Contractors: The Arithmetic That Costs the Most
A practical guide to markup vs margin for contractors, with clear steps, checks, and operating advice for home service owners.
How to Calculate Your True Hourly Rate as a Contractor
A practical guide to how to calculate your true hourly rate as a contractor, with clear steps, checks, and operating advice for home service owners.
What Overhead Rate Should a Contractor Use?
A practical guide to what overhead rate should a contractor use, with clear steps, checks, and operating advice for home service owners.
Flat Rate vs Time and Materials: Which Should You Charge?
A practical guide to flat rate vs time and materials, with clear steps, checks, and operating advice for home service owners.
How to Build a Contractor Price Book
A practical guide to how to build a contractor price book, with clear steps, checks, and operating advice for home service owners.
When and How to Raise Your Prices as a Contractor
A practical guide to when and how to raise your prices as a contractor, with clear steps, checks, and operating advice for home service owners.
Should You Charge a Call-Out Fee? How to Set One That Works
A practical guide to should you charge a call-out fee, with clear steps, checks, and operating advice for home service owners.
From £90K to £210K a Month: A Missed-Call Alert and Customer Care Case Study
How a missed-call alert system and a customer care system were built for a family-run garden buildings supplier, and what the reported revenue figures do and do not show.
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