Tree service
Tree Service Average Ticket Calculator
Works average ticket, where the range in this trade makes the average misleading.
Result
Raising the average ticket costs nothing in extra marketing, which is what makes it the cheapest growth available. It is also the easiest number to damage by selling work people did not need, and that is a short road.
Get a Free Business AuditHow the calculation works
Total revenue divided by jobs completed gives the average, with the components shown. The caution in tree care is that this average sits between two very different populations: small pruning and maintenance visits, and large removals that can be an order of magnitude larger. The mean falls between them and describes neither, which makes the distribution more useful than the average.
What moves the number
- Mix of removals against pruning and maintenance.
- Whether stump grinding and haulage are sold alongside.
- How large jobs are quoted, since those move the average alone.
- Minimum charge, which sets the floor on small work.
Where this one goes wrong
Chasing a higher average ticket by declining small work is usually a mistake, because small jobs fill the gaps between large ones, come from the same neighbourhoods and generate the referrals that produce the large work. The more useful lever is attachment: selling stump grinding with a removal, or a second tree that needs attention while the crew is already on site, raises ticket without changing the customer mix. The minimum charge matters at the other end, since a job below it loses money on mobilisation however willing the customer.
Before you quote
- Look at the distribution rather than the average alone.
- Raise ticket through attachment rather than declining small work.
- Hold a minimum charge that genuinely covers mobilisation.
Questions
About this calculator
Why is average ticket misleading in tree care?
Because the work splits into two very different populations: small pruning visits and large removals an order of magnitude bigger. The mean sits between them and describes neither. Looking at the distribution tells you far more about the business than the average does.
Should I turn down small jobs to raise my average?
Usually not. Small jobs fill gaps between large ones, come from the same neighbourhoods, and generate the referrals that produce the large work. A minimum charge that covers mobilisation protects you better than refusing the work altogether.
What is the best way to increase ticket?
Attachment. Selling stump grinding alongside a removal, or addressing a second tree while the crew is already on site, raises the ticket without changing who your customers are. The mobilisation is already paid for, which makes attached work unusually profitable.
The formula
average ticket = revenue / jobs completed
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How to use this calculator
- Revenue for the period ($). Enter your own figure; the page starts at $37,000.
- Jobs completed. Enter your own figure; the page starts at 30.
- Increase you want to test ($). Enter your own figure; the page starts at $60.
The result updates as you type, so you can try a figure, see what it does to average ticket, and change it back. Nothing you enter is sent anywhere or saved.
A worked example
These are the figures the calculator opens with. Every number in the results column below is produced by the same calculation the page runs, so you can follow it through before putting your own figures in.
What goes in
| Input | Value |
|---|---|
| Revenue for the period | $37,000 |
| Jobs completed | 30 |
| Increase you want to test | $60 |
What comes out
| Result | Value |
|---|---|
| Average ticket main result | $1,233 |
| With the increase | $1,293 |
| Extra per month | $1,800 |
| Extra per year | $21,600 |
Your average ticket is $1,233. Adding $60 to it is worth $21,600 a year on the same number of jobs.
How sensitive the answer is
Holding everything else steady and changing only revenue for the period, this is what happens to average ticket. It is worth knowing which of your inputs the answer actually hinges on, and which barely move it.
| Revenue for the period ($) | Average ticket |
|---|---|
| $18,500 | $616.67 |
| $27,750 | $925 |
| $37,000 example above | $1,233 |
| $55,500 | $1,850 |
| $74,000 | $2,467 |
Every other input is held at the example value while this one changes, which is not how a real job behaves. Treat it as a guide to which number matters most, not as five separate quotes.
What each figure means
- Revenue for the period ($)
- A money amount, starting at $37,000.
- Jobs completed
- A number, between 0 and 20000, starting at 30.
- Increase you want to test ($)
- A money amount, starting at $60.
What the results tell you
| Result | What it is |
|---|---|
| Average ticket | The headline result. A money figure. |
| With the increase | A money figure. |
| Extra per month | A money figure. |
| Extra per year | A money figure. |
Estimating is the easy part
The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.