Roofing
Roofing Average Ticket Calculator
Work out average job value by type and see what moves it other than price.
Result
Raising the average ticket costs nothing in extra marketing, which is what makes it the cheapest growth available. It is also the easiest number to damage by selling work people did not need, and that is a short road.
Get a Free Business AuditWhat moves the number
- Mix between repair and replacement, which differ by an order of magnitude.
- Material choice, which the customer decides if given real options.
- Whether related work is included or left out to look cheaper.
Where this one goes wrong
Tracking a single blended average. A month with several repairs and one replacement produces an average describing no actual job, and it moves with mix rather than with anything you did.
Questions
About this calculator
How do I raise average job value honestly?
Present material options properly and address ventilation, flashing and deck condition as part of the job. Those are real needs, not additions.
Should repair and replacement be tracked separately?
Always. Blending them makes the average meaningless, since the two differ by a factor of ten or more.
Does a higher average always help?
Not if it comes from declining repair work that fed the replacement pipeline. Repairs build the relationship that produces the replacement later.
The formula
average ticket = revenue / jobs completed
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How to use this calculator
- Revenue for the period ($). Enter your own figure; the page starts at $88,000.
- Jobs completed. Enter your own figure; the page starts at 9.
- Increase you want to test ($). Enter your own figure; the page starts at $60.
The result updates as you type, so you can try a figure, see what it does to average ticket, and change it back. Nothing you enter is sent anywhere or saved.
A worked example
These are the figures the calculator opens with. Every number in the results column below is produced by the same calculation the page runs, so you can follow it through before putting your own figures in.
What goes in
| Input | Value |
|---|---|
| Revenue for the period | $88,000 |
| Jobs completed | 9 |
| Increase you want to test | $60 |
What comes out
| Result | Value |
|---|---|
| Average ticket main result | $9,778 |
| With the increase | $9,838 |
| Extra per month | $540 |
| Extra per year | $6,480 |
Your average ticket is $9,778. Adding $60 to it is worth $6,480 a year on the same number of jobs.
How sensitive the answer is
Holding everything else steady and changing only revenue for the period, this is what happens to average ticket. It is worth knowing which of your inputs the answer actually hinges on, and which barely move it.
| Revenue for the period ($) | Average ticket |
|---|---|
| $44,000 | $4,889 |
| $66,000 | $7,333 |
| $88,000 example above | $9,778 |
| $132,000 | $14,667 |
| $176,000 | $19,556 |
Every other input is held at the example value while this one changes, which is not how a real job behaves. Treat it as a guide to which number matters most, not as five separate quotes.
What each figure means
- Revenue for the period ($)
- A money amount, starting at $88,000.
- Jobs completed
- A number, between 0 and 20000, starting at 9.
- Increase you want to test ($)
- A money amount, starting at $60.
What the results tell you
| Result | What it is |
|---|---|
| Average ticket | The headline result. A money figure. |
| With the increase | A money figure. |
| Extra per month | A money figure. |
| Extra per year | A money figure. |
What this cannot see
Material quantities assume a clean rectangular plane and the waste factor you enter. Valleys, hips, dormers, penetrations and a steep pitch all raise real waste, and a tear-off frequently uncovers decking that was not in the quote.
Estimating is the easy part
The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.