Plumbing
Plumbing Customer Acquisition Cost Calculator
What it costs a plumbing business to win one customer, and whether the first job covers it.
Result
Sales time is included because it is a real cost of winning work even though it never appears on an advertising invoice. Recovering under 100% on the first job is normal in the trades, provided customers come back.
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About this calculator
Should the first job cover acquisition entirely?
Not necessarily, and demanding it usually means underinvesting. What matters is that acquisition cost is comfortably below lifetime value and that you can fund the gap until the repeat work arrives.
Why include sales time?
Because quoting is expensive. An hour driving to look at a job somebody never books is money spent acquiring a customer you did not get.
My cost per lead looks fine but acquisition cost is awful.
Then the problem is conversion, not advertising. Cheaper leads will not fix a process that loses most of them.
The formula
acquisition cost = (marketing + sales cost) / customers won
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Estimating is the easy part
The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.