Plumbing
Plumbing Conversion Rate Calculator
How many plumbing enquiries turn into booked work, at each step from call to job.
Result
Splitting the funnel matters because the fix differs at each step. A poor answer rate is a staffing problem, a poor booking rate is a scripting problem, and a poor win rate is usually a price or trust problem.
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About this calculator
Which step should I work on first?
The one losing the most people, which is almost always earlier than owners expect. Unanswered calls cost more than lost quotes in most small contractors.
What is a good overall rate?
Compare against your own last quarter. Cross-company figures are unusable because everyone counts an enquiry differently.
The formula
each step = that step / the step before it; overall = jobs / enquiries
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Estimating is the easy part
The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.