Painting
Painting Close Rate Calculator
Measures close rate, where each miss cost a site visit and an hour of the owner's day.
Result
A close rate is only comparable against your own history. It moves with how you count a quote, with the mix of work and with how quickly you follow up, so the trend matters more than the number.
Get a Free Business AuditHow the calculation works
Jobs won divided by quotes given, with the value of what did not close shown alongside. Close rate matters more in painting than in trades where quoting is quick, because a quote means visiting, measuring and assessing condition. Every miss consumed an hour or more, and in an owner-operated business that hour was the owner's.
What moves the number
- How enquiries are qualified before a visit.
- Speed of getting the quote back, which matters a great deal.
- How the quote presents scope rather than just a price.
- Price position in a competitive local market.
Where this one goes wrong
Getting the quote back quickly is the cheapest improvement available, because homeowners frequently accept the first competent quote rather than waiting for three, and a quote delivered a week later arrives after the decision. Presenting the scope rather than a bare number is the second, since a customer cannot otherwise distinguish a thorough job from a cheap one and defaults to price. Tracking why quotes were lost, not just that they were, is what separates a price problem from a responsiveness problem, and they need opposite responses.
Before you quote
- Get quotes back the same day where possible.
- Present scope and preparation rather than a bare figure.
- Record the reason each quote was lost.
Questions
About this calculator
How do I improve painting close rate?
Quote faster and describe the scope. Homeowners often accept the first competent quote rather than collecting three, so a quote delivered a week later arrives after the decision. Describing the preparation is what lets a thorough job compete with a cheap one.
Why does close rate matter more in painting?
Because every quote cost a site visit of an hour or more, and in an owner-operated business that hour was the owner's, which is the scarcest resource in the company. A low close rate costs capacity to run the work as well as money.
Should I track why quotes are lost?
Yes, because losing on price and losing on responsiveness need opposite responses. A single close rate figure tells you something is wrong without telling you whether to sharpen pricing or to answer faster, and those are very different problems.
The formula
close rate = jobs won / quotes given
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How to use this calculator
- Quotes given per month. Enter your own figure; the page starts at 60.
- Jobs won. Enter your own figure; the page starts at 24.
- Average job value ($). Enter your own figure; the page starts at $2,900.
- Improvement to test (%). Enter your own figure; the page starts at 5%.
The result updates as you type, so you can try a figure, see what it does to close rate, and change it back. Nothing you enter is sent anywhere or saved.
A worked example
These are the figures the calculator opens with. Every number in the results column below is produced by the same calculation the page runs, so you can follow it through before putting your own figures in.
What goes in
| Input | Value |
|---|---|
| Quotes given per month | 60 |
| Jobs won | 24 |
| Average job value | $2,900 |
| Improvement to test | 5% |
What comes out
| Result | Value |
|---|---|
| Close rate main result | 40.0% |
| Revenue from quotes won | $69,600 |
| Revenue at the higher rate | $78,300 |
| Extra revenue per month | $8,700 |
| Value sitting in lost quotes | $104,400 |
You close 40.0% of quotes. Lifting that by 5 points is worth $8,700 a month, and there is $104,400 a month sitting in quotes you did not win.
How sensitive the answer is
Holding everything else steady and changing only average job value, this is what happens to close rate. It is worth knowing which of your inputs the answer actually hinges on, and which barely move it.
| Average job value ($) | Close rate |
|---|---|
| $1,450 | 40.0% |
| $2,175 | 40.0% |
| $2,900 example above | 40.0% |
| $4,350 | 40.0% |
| $5,800 | 40.0% |
Every other input is held at the example value while this one changes, which is not how a real job behaves. Treat it as a guide to which number matters most, not as five separate quotes.
What each figure means
- Quotes given per month
- A number, between 0 and 5000, starting at 60.
- Jobs won
- A number, between 0 and 5000, starting at 24.
- Average job value ($)
- A money amount, starting at $2,900.
- Improvement to test (%)
- A percentage, between 0 and 60, starting at 5%.
What the results tell you
| Result | What it is |
|---|---|
| Close rate | The headline result. A percentage. |
| Revenue from quotes won | A money figure. |
| Revenue at the higher rate | A money figure. |
| Extra revenue per month | A money figure. |
| Value sitting in lost quotes | A money figure. |
Estimating is the easy part
The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.