Landscaping
Landscaping Installation Revenue Calculator
Project installation revenue from quotes, close rate, average project value and crew days.
Result
Service lines rarely carry the same margin. Splitting them is the only way to see which part of the business is paying for the rest, which is frequently not the part that looks busiest.
Get a Free Business AuditWhat moves the number
- Close rate on project quotes, which is lower than on maintenance.
- Average project value, driven by scope and materials.
- Crew days available, which compete with maintenance commitments.
Where this one goes wrong
Planning installation revenue without protecting maintenance visits. Installation work is more lucrative per day and it is tempting to pull crews onto it, and the missed maintenance visits cost customers who do not come back.
Questions
About this calculator
How do installation and maintenance compete?
For the same crews on the same days. A business running both needs a rule about which wins when they clash, decided in advance rather than each morning.
What raises project value?
Presenting the full scheme rather than the minimum. Customers commissioning a patio frequently want the planting and lighting too, and are not offered it.
Should a separate crew do installation?
Once there is enough volume, yes. The skills, equipment and rhythm differ, and separating them stops maintenance being disrupted.
The formula
revenue = jobs x average value; gross profit = revenue x margin
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How to use this calculator
- Repair jobs per month. Enter your own figure; the page starts at 28.
- Average value ($). Enter your own figure; the page starts at $340.
- Gross margin on this work (%). Enter your own figure; the page starts at 44%.
- Share of total revenue (%). Used to show what the whole business turns over.
The result updates as you type, so you can try a figure, see what it does to repair revenue per month, and change it back. Nothing you enter is sent anywhere or saved.
A worked example
These are the figures the calculator opens with. Every number in the results column below is produced by the same calculation the page runs, so you can follow it through before putting your own figures in.
What goes in
| Input | Value |
|---|---|
| Repair jobs per month | 28 |
| Average value | $340 |
| Gross margin on this work | 44% |
| Share of total revenue | 40% |
What comes out
| Result | Value |
|---|---|
| Repair revenue per month main result | $9,520 |
| Per year | $114,240 |
| Gross profit per year | $50,266 |
| Implied total business revenue | $285,600 |
The repair line brings in $114,240 a year and earns $50,266 of gross profit on it.
How sensitive the answer is
Holding everything else steady and changing only average value, this is what happens to repair revenue per month. It is worth knowing which of your inputs the answer actually hinges on, and which barely move it.
| Average value ($) | Repair revenue per month |
|---|---|
| $170 | $4,760 |
| $255 | $7,140 |
| $340 example above | $9,520 |
| $510 | $14,280 |
| $680 | $19,040 |
Every other input is held at the example value while this one changes, which is not how a real job behaves. Treat it as a guide to which number matters most, not as five separate quotes.
What each figure means
- Repair jobs per month
- A number, between 0 and 10000, starting at 28.
- Average value ($)
- A money amount, starting at $340.
- Gross margin on this work (%)
- A percentage, between 0 and 95, starting at 44%.
- Share of total revenue (%)
- Used to show what the whole business turns over.
What the results tell you
| Result | What it is |
|---|---|
| Repair revenue per month | The headline result. A money figure. |
| Per year | A money figure. |
| Gross profit per year | A money figure. |
| Implied total business revenue | A money figure. |
Seasonality is not in this
Coverage and material figures assume the area you enter. Slope, access for machinery, existing growth and the time of year all affect both quantity and labour, and none of them appear in a calculation like this.
Estimating is the easy part
The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.