Landscaping
Landscaping Close Rate Calculator
Measure what share of quotes convert and what a few points are worth.
Result
A close rate is only comparable against your own history. It moves with how you count a quote, with the mix of work and with how quickly you follow up, so the trend matters more than the number.
Get a Free Business AuditWhat moves the number
- Speed to quote, particularly at the start of the season.
- Whether the quote was given on site or sent later.
- Whether the customer is comparing maintenance or a one-off project.
Where this one goes wrong
Blending maintenance and installation close rates. They convert very differently and on different timescales, and a combined figure describes neither.
Questions
About this calculator
Does quoting on site help?
For maintenance, considerably. A price given while standing in the garden converts far better than one emailed days later, because the customer is already engaged.
Why does spring matter so much?
Because maintenance customers choose their provider at the start of the season and stay. A quote that arrives late in spring is competing for a decision already made.
What should be tracked on a loss?
Price, timing or scope. In landscaping timing loses more work than price does, because the customer needed it done and someone else was available.
The formula
close rate = jobs won / quotes given
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How to use this calculator
- Quotes given per month. Enter your own figure; the page starts at 60.
- Jobs won. Enter your own figure; the page starts at 24.
- Average job value ($). Enter your own figure; the page starts at $340.
- Improvement to test (%). Enter your own figure; the page starts at 5%.
The result updates as you type, so you can try a figure, see what it does to close rate, and change it back. Nothing you enter is sent anywhere or saved.
A worked example
These are the figures the calculator opens with. Every number in the results column below is produced by the same calculation the page runs, so you can follow it through before putting your own figures in.
What goes in
| Input | Value |
|---|---|
| Quotes given per month | 60 |
| Jobs won | 24 |
| Average job value | $340 |
| Improvement to test | 5% |
What comes out
| Result | Value |
|---|---|
| Close rate main result | 40.0% |
| Revenue from quotes won | $8,160 |
| Revenue at the higher rate | $9,180 |
| Extra revenue per month | $1,020 |
| Value sitting in lost quotes | $12,240 |
You close 40.0% of quotes. Lifting that by 5 points is worth $1,020 a month, and there is $12,240 a month sitting in quotes you did not win.
How sensitive the answer is
Holding everything else steady and changing only average job value, this is what happens to close rate. It is worth knowing which of your inputs the answer actually hinges on, and which barely move it.
| Average job value ($) | Close rate |
|---|---|
| $170 | 40.0% |
| $255 | 40.0% |
| $340 example above | 40.0% |
| $510 | 40.0% |
| $680 | 40.0% |
Every other input is held at the example value while this one changes, which is not how a real job behaves. Treat it as a guide to which number matters most, not as five separate quotes.
What each figure means
- Quotes given per month
- A number, between 0 and 5000, starting at 60.
- Jobs won
- A number, between 0 and 5000, starting at 24.
- Average job value ($)
- A money amount, starting at $340.
- Improvement to test (%)
- A percentage, between 0 and 60, starting at 5%.
What the results tell you
| Result | What it is |
|---|---|
| Close rate | The headline result. A percentage. |
| Revenue from quotes won | A money figure. |
| Revenue at the higher rate | A money figure. |
| Extra revenue per month | A money figure. |
| Value sitting in lost quotes | A money figure. |
Seasonality is not in this
Coverage and material figures assume the area you enter. Slope, access for machinery, existing growth and the time of year all affect both quantity and labour, and none of them appear in a calculation like this.
Estimating is the easy part
The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.