Landscaping
Landscaping Average Ticket Calculator
Work out average job or visit value by type, and what moves it.
Result
Raising the average ticket costs nothing in extra marketing, which is what makes it the cheapest growth available. It is also the easiest number to damage by selling work people did not need, and that is a short road.
Get a Free Business AuditWhat moves the number
- Mix between maintenance visits and installation projects, which differ hugely.
- Whether additional services are offered to existing maintenance customers.
- Property size and complexity.
Where this one goes wrong
Tracking one average across maintenance and installation. A month with one patio and forty mowing visits produces an average describing neither, and it moves with mix rather than with anything you did.
Questions
About this calculator
How do I raise average value honestly?
Offer the services the property actually needs to existing maintenance customers. Mulching, aeration and seasonal planting are genuine needs you are already on site to see.
Should maintenance and installation be tracked apart?
Always. They differ by an order of magnitude and blending them makes both figures useless.
Is a rising average always good?
Not if maintenance customers are being lost. The recurring base is what funds the quiet months, and trading it for occasional projects is a riskier business.
The formula
average ticket = revenue / jobs completed
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How to use this calculator
- Revenue for the period ($). Enter your own figure; the page starts at $47,000.
- Jobs completed. Enter your own figure; the page starts at 140.
- Increase you want to test ($). Enter your own figure; the page starts at $60.
The result updates as you type, so you can try a figure, see what it does to average ticket, and change it back. Nothing you enter is sent anywhere or saved.
A worked example
These are the figures the calculator opens with. Every number in the results column below is produced by the same calculation the page runs, so you can follow it through before putting your own figures in.
What goes in
| Input | Value |
|---|---|
| Revenue for the period | $47,000 |
| Jobs completed | 140 |
| Increase you want to test | $60 |
What comes out
| Result | Value |
|---|---|
| Average ticket main result | $335.71 |
| With the increase | $395.71 |
| Extra per month | $8,400 |
| Extra per year | $100,800 |
Your average ticket is $335.71. Adding $60 to it is worth $100,800 a year on the same number of jobs.
How sensitive the answer is
Holding everything else steady and changing only revenue for the period, this is what happens to average ticket. It is worth knowing which of your inputs the answer actually hinges on, and which barely move it.
| Revenue for the period ($) | Average ticket |
|---|---|
| $23,500 | $167.86 |
| $35,250 | $251.79 |
| $47,000 example above | $335.71 |
| $70,500 | $503.57 |
| $94,000 | $671.43 |
Every other input is held at the example value while this one changes, which is not how a real job behaves. Treat it as a guide to which number matters most, not as five separate quotes.
What each figure means
- Revenue for the period ($)
- A money amount, starting at $47,000.
- Jobs completed
- A number, between 0 and 20000, starting at 140.
- Increase you want to test ($)
- A money amount, starting at $60.
What the results tell you
| Result | What it is |
|---|---|
| Average ticket | The headline result. A money figure. |
| With the increase | A money figure. |
| Extra per month | A money figure. |
| Extra per year | A money figure. |
Seasonality is not in this
Coverage and material figures assume the area you enter. Slope, access for machinery, existing growth and the time of year all affect both quantity and labour, and none of them appear in a calculation like this.
Estimating is the easy part
The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.