HVAC
HVAC Average Ticket Calculator
Work out average ticket by job type, and see what moves it other than raising prices.
Result
Raising the average ticket costs nothing in extra marketing, which is what makes it the cheapest growth available. It is also the easiest number to damage by selling work people did not need, and that is a short road.
Get a Free Business AuditWhat moves the number
- Job mix, since a month heavy in diagnostics looks nothing like one heavy in replacements.
- Inspection discipline, which surfaces work that is genuinely there.
- Approval rate on recommendations.
Where this one goes wrong
Tracking one blended average. Service, maintenance and installation tickets differ by an order of magnitude, and a blended figure moves with mix rather than with anything you did.
Questions
About this calculator
How do I raise average ticket without pushing?
Inspect consistently and present what is found with evidence. The work is either there or it is not; the difference is whether the customer is told about it.
Should average ticket be tracked by technician?
By technician and by job type, and interpreted carefully. A technician sent to more diagnostics will have a lower average through no fault of their own.
Is a rising average ticket always good?
Not if it comes from declining call volume or from customers declining and leaving. Read it alongside close rate and repeat rate.
The formula
average ticket = revenue / jobs completed
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How to use this calculator
- Revenue for the period ($). Enter your own figure; the page starts at $48,000.
- Jobs completed. Enter your own figure; the page starts at 78.
- Increase you want to test ($). Enter your own figure; the page starts at $60.
The result updates as you type, so you can try a figure, see what it does to average ticket, and change it back. Nothing you enter is sent anywhere or saved.
A worked example
These are the figures the calculator opens with. Every number in the results column below is produced by the same calculation the page runs, so you can follow it through before putting your own figures in.
What goes in
| Input | Value |
|---|---|
| Revenue for the period | $48,000 |
| Jobs completed | 78 |
| Increase you want to test | $60 |
What comes out
| Result | Value |
|---|---|
| Average ticket main result | $615.38 |
| With the increase | $675.38 |
| Extra per month | $4,680 |
| Extra per year | $56,160 |
Your average ticket is $615.38. Adding $60 to it is worth $56,160 a year on the same number of jobs.
How sensitive the answer is
Holding everything else steady and changing only revenue for the period, this is what happens to average ticket. It is worth knowing which of your inputs the answer actually hinges on, and which barely move it.
| Revenue for the period ($) | Average ticket |
|---|---|
| $24,000 | $307.69 |
| $36,000 | $461.54 |
| $48,000 example above | $615.38 |
| $72,000 | $923.08 |
| $96,000 | $1,231 |
Every other input is held at the example value while this one changes, which is not how a real job behaves. Treat it as a guide to which number matters most, not as five separate quotes.
What each figure means
- Revenue for the period ($)
- A money amount, starting at $48,000.
- Jobs completed
- A number, between 0 and 20000, starting at 78.
- Increase you want to test ($)
- A money amount, starting at $60.
What the results tell you
| Result | What it is |
|---|---|
| Average ticket | The headline result. A money figure. |
| With the increase | A money figure. |
| Extra per month | A money figure. |
| Extra per year | A money figure. |
Before you rely on this number
Sizing, capacity and load figures here are planning estimates. A real installation depends on the manufacturer's data for the specific equipment, the duct system it is going into, and a proper load calculation for the building. Use this to sanity-check a number or price a job, not to select equipment.
Estimating is the easy part
The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.