Electrical
Electrical Lead Value Calculator
Put an expected gross-profit value on an electrical enquiry before setting a lead-buying allowance.
Result
This is gross profit, not revenue, and it counts the whole relationship rather than the first job. It assumes the repeat work is real for your business, which is worth checking against your own records before spending against it.
Get a Free Business AuditWhat moves the number
- Win rate must refer to the same source and qualification stage as the leads being purchased.
- First-job value and margin define the immediate opportunity.
- Additional-job assumptions should reflect retained customers from that source.
Where this one goes wrong
An exclusive request from a qualified buyer is not equivalent to a shared directory contact. Blending them can justify overpaying for weak enquiries using conversion performance that belongs to a different channel.
Questions
About this calculator
How does lead value differ from customer value?
A lead has not yet bought. The calculation weights the customer opportunity by the chance of winning it, so unsuccessful enquiries remain part of the economics.
Is the displayed maximum a recommended bid?
It applies the share of value you choose. Selling effort, overhead and cash constraints still matter before committing that amount.
Should existing-customer calls use the same win rate?
Usually they deserve a separate run based on their own records. A known customer's repair request has a different relationship from an unqualified advertising response.
The formula
lead value = close rate x first job profit x (1 + repeat jobs)
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How to use this calculator
- Share of leads you win (%). Enter your own figure; the page starts at 32%.
- Average first job ($). Enter your own figure; the page starts at $540.
- Gross margin (%). Enter your own figure; the page starts at 47%.
- Extra jobs over the relationship. Enter your own figure; the page starts at 2.4.
- Share of value you will spend (%). Spending the whole value leaves nothing for the business.
The result updates as you type, so you can try a figure, see what it does to value of one lead, and change it back. Nothing you enter is sent anywhere or saved.
A worked example
These are the figures the calculator opens with. Every number in the results column below is produced by the same calculation the page runs, so you can follow it through before putting your own figures in.
What goes in
| Input | Value |
|---|---|
| Share of leads you win | 32% |
| Average first job | $540 |
| Gross margin | 47% |
| Extra jobs over the relationship | 2.4 |
| Share of value you will spend | 25% |
What comes out
| Result | Value |
|---|---|
| Value of one lead main result | $276.13 |
| From the first job alone | $81.22 |
| Value of one customer | $862.92 |
| Most to pay per lead | $69.03 |
One lead is worth $276.13 in gross profit once the close rate and repeat work are counted. Paying more than $69.03 for one leaves too little behind to be worth doing.
How sensitive the answer is
Holding everything else steady and changing only average first job, this is what happens to value of one lead. It is worth knowing which of your inputs the answer actually hinges on, and which barely move it.
| Average first job ($) | Value of one lead |
|---|---|
| $270 | $138.07 |
| $405 | $207.10 |
| $540 example above | $276.13 |
| $810 | $414.20 |
| $1,080 | $552.27 |
Every other input is held at the example value while this one changes, which is not how a real job behaves. Treat it as a guide to which number matters most, not as five separate quotes.
What each figure means
- Share of leads you win (%)
- A percentage, between 0 and 100, starting at 32%.
- Average first job ($)
- A money amount, starting at $540.
- Gross margin (%)
- A percentage, between 0 and 95, starting at 47%.
- Extra jobs over the relationship
- A number, between 0 and 50, starting at 2.4.
- Share of value you will spend (%)
- Spending the whole value leaves nothing for the business.
What the results tell you
| Result | What it is |
|---|---|
| Value of one lead | The headline result. A money figure. |
| From the first job alone | A money figure. |
| Value of one customer | A money figure. |
| Most to pay per lead | A money figure. |
Before you rely on this number
Conductor sizing, voltage drop and load figures are governed by code, and the code takes precedence over any calculator. Ambient temperature, conduit fill, continuous load factors and the specific installation all change the answer. Treat this as a first pass, not a design.
Estimating is the easy part
The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.