Electrical
Electrical Close Rate Calculator
Test the revenue effect of winning more electrical quotations from a defined set of issued proposals.
Result
A close rate is only comparable against your own history. It moves with how you count a quote, with the mix of work and with how quickly you follow up, so the trend matters more than the number.
Get a Free Business AuditWhat moves the number
- Count comparable quotes and won jobs from the same cohort.
- Average value should represent the work in that quotation set.
- The improvement input is a scenario, not evidence of a future conversion gain.
Where this one goes wrong
Quotes still awaiting a decision are not necessarily lost. Closing the reporting window too early makes longer installation proposals appear weaker than immediate repairs and can send attention toward the wrong sales problem.
Questions
About this calculator
Should revised versions of one quote count separately?
Treat one buying decision consistently. Counting every revision as another opportunity can reduce the reported close rate without any change in customer behavior.
Does a higher close rate always improve profit?
No. Discounts can win more jobs while reducing their contribution. Recheck margin and delivery capacity alongside the revenue scenario.
What should I compare over time?
Track similarly qualified proposals and record the reasons decisions were lost or deferred. A change in enquiry quality can move the ratio even when the quoting process stays the same.
The formula
close rate = jobs won / quotes given
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How to use this calculator
- Quotes given per month. Enter your own figure; the page starts at 60.
- Jobs won. Enter your own figure; the page starts at 24.
- Average job value ($). Enter your own figure; the page starts at $540.
- Improvement to test (%). Enter your own figure; the page starts at 5%.
The result updates as you type, so you can try a figure, see what it does to close rate, and change it back. Nothing you enter is sent anywhere or saved.
A worked example
These are the figures the calculator opens with. Every number in the results column below is produced by the same calculation the page runs, so you can follow it through before putting your own figures in.
What goes in
| Input | Value |
|---|---|
| Quotes given per month | 60 |
| Jobs won | 24 |
| Average job value | $540 |
| Improvement to test | 5% |
What comes out
| Result | Value |
|---|---|
| Close rate main result | 40.0% |
| Revenue from quotes won | $12,960 |
| Revenue at the higher rate | $14,580 |
| Extra revenue per month | $1,620 |
| Value sitting in lost quotes | $19,440 |
You close 40.0% of quotes. Lifting that by 5 points is worth $1,620 a month, and there is $19,440 a month sitting in quotes you did not win.
How sensitive the answer is
Holding everything else steady and changing only average job value, this is what happens to close rate. It is worth knowing which of your inputs the answer actually hinges on, and which barely move it.
| Average job value ($) | Close rate |
|---|---|
| $270 | 40.0% |
| $405 | 40.0% |
| $540 example above | 40.0% |
| $810 | 40.0% |
| $1,080 | 40.0% |
Every other input is held at the example value while this one changes, which is not how a real job behaves. Treat it as a guide to which number matters most, not as five separate quotes.
What each figure means
- Quotes given per month
- A number, between 0 and 5000, starting at 60.
- Jobs won
- A number, between 0 and 5000, starting at 24.
- Average job value ($)
- A money amount, starting at $540.
- Improvement to test (%)
- A percentage, between 0 and 60, starting at 5%.
What the results tell you
| Result | What it is |
|---|---|
| Close rate | The headline result. A percentage. |
| Revenue from quotes won | A money figure. |
| Revenue at the higher rate | A money figure. |
| Extra revenue per month | A money figure. |
| Value sitting in lost quotes | A money figure. |
Before you rely on this number
Conductor sizing, voltage drop and load figures are governed by code, and the code takes precedence over any calculator. Ambient temperature, conduit fill, continuous load factors and the specific installation all change the answer. Treat this as a first pass, not a design.
Estimating is the easy part
The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.