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Pet services

Dog Grooming Profit Calculator

Works grooming profit, where profit per table hour is the real measure.

Your numbers

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Result

Gross profit $3,800
Gross margin 11.5%
Total direct cost $29,200
Profit per working day $172.73
That is $3,800 at a 11.5% margin, about $172.73 for every working day. Overhead still has to come out of it.

Gross profit is what is left after the cost of doing the job. Overhead comes out of that: the building, the office wages, the vans, insurance, software and advertising. A healthy gross margin still loses money if overhead is larger.

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How the calculation works

Revenue less product, groomer cost and overhead, giving profit per groom and per table hour. The per-hour figure is what reveals which bookings are worth the capacity, since a higher-priced groom taking twice as long can earn less per hour than two straightforward ones.

What moves the number

  • Time per groom against the price charged.
  • Product cost per groom.
  • Overhead per table hour.
  • No-shows and cancellations.

Where this one goes wrong

Rank the book by profit per table hour, because that ordering is frequently different from the price list and it should drive which bookings are encouraged and how the day is scheduled. No-shows are the other loss and a severe one in this trade, since a missed appointment is a lost table hour that cannot be resold, and a deposit or card-on-file policy is the usual protection.

Before you quote

  • Rank bookings by profit per table hour.
  • Track actual time per groom against the price.
  • Hold a deposit or card on file against no-shows.

Questions

About this calculator

Which grooms are most profitable?

The ones highest in profit per table hour, which is frequently a different ranking from the price list. A higher-priced groom taking twice as long can earn less per hour than two straightforward ones in the same time.

What does a no-show cost a groomer?

The whole table hour, which cannot be resold. That makes no-shows a severe loss in this trade and it is why a deposit or card-on-file policy, with a stated cancellation window, is the usual protection.

How do I find the unprofitable bookings?

By recording actual time per groom against the price charged. The pattern is systematic rather than random, and it usually points at particular coat types or particular dogs whose price has been wrong every visit.

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The formula

gross profit = revenue - direct costs

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How to use this calculator

  1. Revenue ($). Enter your own figure; the page starts at $33,000.
  2. Direct labour ($). Enter your own figure; the page starts at $16,000.
  3. Product and equipment ($). Enter your own figure; the page starts at $11,000.
  4. Other direct costs ($). Enter your own figure; the page starts at $2,200.

The result updates as you type, so you can try a figure, see what it does to gross profit, and change it back. Nothing you enter is sent anywhere or saved.

A worked example

These are the figures the calculator opens with. Every number in the results column below is produced by the same calculation the page runs, so you can follow it through before putting your own figures in.

What goes in

InputValue
Revenue$33,000
Direct labour$16,000
Product and equipment$11,000
Other direct costs$2,200

What comes out

ResultValue
Gross profit main result$3,800
Gross margin11.5%
Total direct cost$29,200
Profit per working day$172.73

That is $3,800 at a 11.5% margin, about $172.73 for every working day. Overhead still has to come out of it.

How sensitive the answer is

Holding everything else steady and changing only revenue, this is what happens to gross profit. It is worth knowing which of your inputs the answer actually hinges on, and which barely move it.

Revenue ($)Gross profit
$16,500 -$12,700
$24,750 -$4,450
$33,000 example above $3,800
$49,500 $20,300
$66,000 $36,800

Every other input is held at the example value while this one changes, which is not how a real job behaves. Treat it as a guide to which number matters most, not as five separate quotes.

What each figure means

Revenue ($)
A money amount, starting at $33,000.
Direct labour ($)
A money amount, starting at $16,000.
Product and equipment ($)
A money amount, starting at $11,000.
Other direct costs ($)
A money amount, starting at $2,200.

What the results tell you

ResultWhat it is
Gross profitThe headline result. A money figure.
Gross marginA percentage.
Total direct costA money figure.
Profit per working dayA money figure.

Estimating is the easy part

The jobs you never hear about cost more than the ones you mis-measure. BDEVY builds the marketing, systems and automation that bring them in.