Lead recovery & response
Contractor Customer Acquisition Cost Calculator
What does one new customer actually cost you, once ads, software and the time spent chasing leads are counted?
Result
CAC counts every customer won in the month against that month's spend. Where your sales cycle runs long (replacements, commercial work) compare a quarter rather than a single month.
Run the missed call calculatorQuestions
About this calculator
What LTV:CAC ratio should I aim for?
Three to one is the widely used benchmark for a healthy business. Below that, growth eats cash; far above it usually means you are under-investing in marketing rather than winning.
Should I include organic and referral customers?
Include them in the customer count, since your marketing and reputation work produces them. Excluding them makes paid channels look better than they are.
Why include sales and admin wages?
Answering, quoting and chasing is real acquisition cost. Counting only ad spend is the most common way contractors underestimate CAC by half.
Put this calculator on your site
Free to embed. Paste this where you want it to appear. It stays up to date automatically because it loads from BDEVY.
Please keep the attribution line. It is the only thing we ask in return.
Keep going
Related calculators
Home Service Customer Lifetime Value Calculator
A home-service customer is rarely worth one invoice.
Open calculatorContractor Marketing ROI Calculator
Revenue from a campaign is not the same as return.
Open calculatorContractor Lead Value Calculator
If you do not know what a lead is worth, you cannot tell whether a lead source is cheap or expensive.
Open calculatorThe cheapest customer is the one who already called you
Recovering missed calls costs a fraction of buying a new lead. See what yours are worth.